Case Study
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Overview

Case studies should speak to your target client. Choose a project that aligns with your ideal client and that showcases how your product or services were effective in solving the client's problem and reaching their goal.
 
Give a quick summary of the story you're about to tell, including a brief overview of the problem and how you solved it.
 
Keep this section to 3-5 sentences.

Client Name: Specsavers

Industry: Dispensing Opticians
Location: Hartlepool
Size: 5,000 sq. ft
 
Company Bio:
Specsavers Optical Group Ltd is a British optical 
retail chain, operating globally.
 
The chain offers optician services for eyesight testing
and sells glasses, sunglasses, and contact lenses.

"Catchy quote from the client highlighting how valuable your service was to them."

- Happy Customer

Vice President, Sales 

Client name 

How has your project helped the client? 

Key Metric 1

50%

Key Metric 2

1500

Key Metric 3

£5,000

The Challenge

The story you want to tell should showcase how your product or services either: provided a noteworthy solution to a particular problem, involved a well-known client, and/ or achieved outstanding results. In this section, describe the problem the client came to you with in detail.
 
This is where you should discuss the end goal or purpose of the project. What metrics determined if the solution was a success? Were there any secondary objectives and how were those measured? What were the risks?

The Approach

What was the way your company discovered a solution to your client's problem?
 
What made you stand out from other agencies? Explain what steps you took to develop a solution that truly stands out as a showcase project for your company and a win for your client.

"This is a good spot for a quote from someone within your company discussing the approach they took to solve the problem."

- Happy Customer

Vice President, Sales 

Client name 

The Solution

You want to give a step-by-step analysis of how your products or services were able to resolve the initial challenge the client came to you with. Include the strategy you took and how it was implemented. What made your solution unique or best-suited to address this particular problem?
 
Discuss the rollout plan and include details of how the product was launched to the end user. Did you or your client plan any events or specific marketing campaigns to promote the product? 

The Results

Here, you want to describe in detail how your solution helped the client reach their goal (you'll want to check back a few months after the project finished to see where the company stands and get more detailed results data).
 
How well did the solution address the initial challenge?
 
 
Did it address any secondary objectives?
 
Did it have any unexpected positive results?